Alice Sara Ott JOST bags

Alice Sara Ott x JOST

ASO Collaborations, News

Launch of design partnership between Alice Sara Ott and German brand JOST

International classical pianist, designer and illustrator, Alice Sara Ott, launches a creative partnership with premium German accessories label, JOST, for a signature line of travel bags. Alice Sara Ott personally designed the capsule travel collection for the brand in order to meet the demands of a high level artist working across the globe. Paying homage to Ott’s German-Japanese roots, the bags feature leather origami tags and origami-patterned lining, designed by the pianist herself.

The vibrant creative exchange between founder Dietmar Jost and Alice Sara Ott yielded a very personal, contemporary collection enriched by the artist’s natural flair for graphics and design. Ott – who was personally requested to bring her signature style to the label – was closely involved in the entire production process, in addition to sketching all of the designs herself. The carefully crafted collection features a series of mix and match bags suitable for any occasion, including a carry-all, two briefcases, a clutch and a bucket bag (a traditional Japanese handbag) plus a purse and cosmetic bag.

The new partnership complements Ott’s previous bold, creative collaborations, with fellow musicians such as Ólafur Arnalds and Francesco Tristano, and with brands including Panasonic Technics. The pianist’s creative endeavours transcend the borders of classical music and have established her as one of the most exciting artists of today.

Alice comments: “As a classical musician, we spend a lot of time in the business of re-creation, that’s to say recreating works that were written some time ago. So I feel extremely passionate when I get to create, whether it’s a new musical project or work, or this new design collaboration with JOST, of which I am very proud. Being involved in the whole process, from design to production, was incredibly inspiring and it was an honour for me to work as an artist amongst the JOST team.”

Marco Lachner, Creative Director of JOST bags, comments “Alice and I met through a mutual musician friend. We clicked immediately and both felt a very strong personal connection. When we talked about Alice’s needs for her travel and lifestyle we came up with the idea to create a capsule collection that could meet her various needs, but was also a creative reflection of her Japanese roots. I was really impressed by Alice’s natural ability for drawing and design, as well as her creative ideas for the bag designs and lining. Alice is a great person, a brilliant musician and a really creative mind. It is a privilege to collaborate with her!”

The Alice Sara Ott x JOST collection will be available in JOST stores from 15 June 2017; and available online at and in selected stores from late June 2017.

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